EP13 - Eshita Kabra-Davies on Renting Fashion

This week on How To Make Climate Change Sexy, I’m joined by Eshita Kabra Davies, founder and CEO of By Rotation—the world’s largest shared wardrobe—to explore how fashion rental is reshaping not only how we get dressed, but how we connect with each other and the planet.

After a career in finance, Eshita pivoted to build an app that could challenge fast fashion from the inside out. Often called the “Airbnb of fashion,” By Rotation empowers people to rent, lend, and monetise their wardrobes—reducing waste, championing reuse, and building a vibrant, community-led alternative to fast fashion.

In this episode, we’ll discuss Eshita’s journey from finance to sustainable fashion, the power of rental to reshape how we consume clothing, and the challenges she’s faced as a female founder in the startup world. Her insights show us that sustainability isn’t just about sacrifice—it’s about innovation, accessibility, and making fashion work for both people and the planet.